If they don’t measure data flow then they are most likely doing simple continuity tests over the wires. All wires can be checked for continuity using a simple volt meter or a battery powered continuity tester.
The better test to do can be done with almost any cheap multimeter and its called a resistance test. The closer to 0 ohms the better it is. If you have a cable and one or more wires have high resistance, that's the same as having a bad connection.
To test the PC USB, scanner USB and cable all while connected, its best to probe each connecter where it is soldered to the board.