OK.
Here's what I'd suggest.
Program the frequency as analog only. See if you hear any analog traffic. Don't worry about radio ID's or anything like that.
Program another channel with the frequency set up as NXDN Very Narrow, RAN set to NONE.
Program a third channel with the frequency set up as NXDN Narrow, RAN set to NONE.
If none of that works, then it's likely they are encrypted. Radio ID's are not encrypted, so you'll see those.
Only other issue I can think of is that you may just be on the fringes of coverage and having issues decoding audio.
I've got about 450 NXDN radios in service on my trunked system. The programming is pretty easy once you understand how the systems work. Sounds like this is a conventional channel, so you don't need to get into the trunking stuff, won't work anyway without a system key and a valid radio ID.
For conventional, you only have a couple of settings you need to get right to receive traffic. Frequency, RAN, Narrow vs. Very Narrow. About the only thing that can get in the way is encryption or if you set up some sort of individual call setup that is keeping you from hearing traffic unless it's addressed to you.