The KMR line is a knock off of Times Microwave LMR coax. It's probably pretty close in performance.
The Times Microwave LMR-400 will have less loss than the LMR-240, and I'd expect that to hold true for the knock off cables (within reason…).
The KMR-400 should get more signal from your antenna to your radio compared to the KMR-240. KMR-400 should "work better".
But, remember, it's not just the signal you want to listen to that will get to your receiver with less loss, so will all the interference and unwanted signals. While you are no doubt getting more of the signal you do want, you are also getting more of the signals you do not want.
What your receiver does with all that extra unwanted signal is the question.
The other question is "how does it sound to you?" That's what matters.