I do like the MMDVM recommendations above. I think the fastest way to attract "new hams" is to get an adequate $199 or more DMR HT and a MMDVM setup. All-in, for $300-$400 someone can talk to those far-off HF-range people around the world in a faux-authentic sort of way using brandmeister, it's a pretty cool taste of ham without much financial commitment.
For me personally, I like my little HT and I think I'm going to get a couple 70cm/2m mobiles for vehicles to use on the roads. For me, that's enough. My HF itch gets scratched with brandmeister, absent of the need for me to build a shack, good antenna, and have a base station HF setup. (at least for now)
A lot of people warned how "hard" DMR is and yes it is daunting to learn from zero, but in my experience its really the CPS SW and codeplug development that causes the heartburn. $25 to RT systems for a good CPS and a reasonable "Crib sheet" of where to get codeplug data would have trimmed dozens of hours off my learning curve.
Just a quirky thing I notice about ham technology is how things are described is different. It starts with the technology sans-application and spouts data points, whereas the rest of the tech universe talks about the "solution", "use case", or the "application of tech to a problem". It's a very engineering-centric way to describing tech focused on specs rather than what it accomplishes.
It all points to ham being a very sophisticated, technical engineer community with a lot of prior experience talking to one another from a common level of knowledge. Us new guys aren't there yet so following along is sometimes hard.
If I was king of ham for just one day, here's the edicts I would pass down to make things go a LOT smoother:
1.) All CPS sw deserves $1 of R&D to auto-update talk-groups and digital IDs automagically so they can be pushed to the radios without any further thought.
2.) Just like IEEE specs, we'd issue RFCs (Request for Comments - also known as guidelines and best practices) so people can point to an official naming convention, numbering, ordering, or lingo...or not. (voluntary standards)
3.) We'd hire that kid from 1995 that invented "clippy the MS office paperclip" and the CPS software would ask "what do you want to do" so it could have simple workflows to complete all steps without forgetting you have to jiggle 8 toggles to do something simple like a roam/scan list.
4.) Lastly, we'd sit around a campfire at the end of that day burning the designers of most CPS at the stake for literally the worst basic coding practices that have been adopted in all fields, worldwide, since about 1990.
I would then relinquish the crown as your ham dictator for the day.