New hams, but they should just get an android tablet and download DroidStar and Peanut and Repeater Radio (on Apple). 😉🧐
A lot of them are being bought by preppers with idea that they'll be useful when normal means of communication fail. That's not entirely fantasy, because it did turn out to be true in the wake of Hurricane Helene. However, I think a lot of preppers fail to appreciate that this is not just a "better, more powerful" version of the FRS radios you buy at WalMart. The most critical question is this: Who are you going to talk to in an emergency? If it's just people in your immediate area, probably an FRS or at most GMRS radio will do the job with very little learning curve, but if you hope to talk to someone outside the immediate area, you need to have that figured out ahead of time. There is no "emergency channel" being monitored 24/7. You need to make a plan and practice it ahead of time. When you're surrounded by what used to be houses is not the time to figure out how to program your radio. Some do and some don't.
A Baofeng UV-5r or similar is actually a pretty decent, useful radio. It won't stand up to abuse or long use at a high duty cycle like some top-tier radios, but if you don't use it much, it can suit your needs just fine. A 5 watt HT can hit quite a few repeaters from my house, but I have them all programmed in already. I'm banking on people monitoring them when they know a tornado just demolished my hometown.
So...a long rant to say, right now it's preppers buying most of them. In the event of a Hurricane Helene-like event, some preppers may get very good use out of them, but I'll bet a lot of them might as well be carrying a pound of scrap metal.