The impedance of the antenna is going to increase as the feedpoint is moved closer to the end of the driven element.
A couple of things happen with groundplanes and horizontals. Impedance increases the closer to the ground you get. So if you bend the radials of a groundplane downward and slope them, you will increase impedance of the antenna. With the horizontal the closer to ground you get, the more likely your reflecting element will increase the impedance of the driven element too at the feedpoint.
So say you tune your antenna and it calculates out to a 9:1 SWR, then you want to use 50 ohm coax. But the braid in the coax can also act as a ground and if any part of the coax sits on the ground, that creates an issue too. Say you mount it on the ground, and bury radials down into the earth, so now you have a vertical. You can tune it and the radials, but now the coax is on or near ground. And part of the coax is going to run underneath your radials or parallel to them anyway.
Say you go with a Zeppelin design, and stub the antenna. Depending on how high up your driven element is, your feedline which is part of the antenna will affect it too. Each kind of antenna is going to present all sorts of issues, even the premanufactured stuff. Heard some guy talk about his Imax 2000 and how he used guy wires instead of radials and somehow that magically fixed his issues. But did it really? If you're in an arid region where you have no water in the ground, that might or might not work. If you're in a humid region where the ground is saturated with water, it might make a perfect ground or a lousy one. All sorts of unknown or better explained undiscovered phenomena work on antennas.
The tuner or matcher, or coupler, or other devices are all tricks used to compensate for something or another.
As far as feedline, line length may have an effect at some point. Also the kind of coax may make a difference too. Some feedlines are way more efficient than others with the same designation RG58 or RG8 or mini-RG8, etc. Some feedlines are air cored or nitrogen cored for UHF. Its not like a telephone line where you have step ups and step downs, switching networks and power added along the line to compensate for losses not to mention the callout station having its own matching network to make additional compensation.
Basically the idea is you're making a circuit in free space. So current flow is important to make a radiation pattern. In a closed circuit system or resonant system the antenna is a tuned circuit not dependent on ground reflection or a ground plane.
So the age-old question and answer is a tuner a myth or a lie(?) really gets answered with a "depends" as in depends on what you're trying to do, what frequency you're on, what material you're working with, etc.
Note also: Its possible to feed a 50 ohm transciever's power through a 75 ohm feedline to a 73 ohm feedpoint and not have any loss despite what the SWR reads. In that case the tuner should have negligble loss, if any. Again it all depends on what you're trying to do.