I usually look for the original fan model # and look up the mounting size, CFM and sound level. Then shop for similar size fans that will move the same or more air but with a much lower sound rating. And I prefer ball bearing or other long life type bearing. For 4" or 120mm fans I'm a big "fan" of this model. Its very quiet and has a long lead with thermistor you can attach to the radio heatsink and it will run the fan at a lower speed when cool then ramp up when the heatsink temp goes up but its still very quiet at full speed.
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I have a lot of spare fans in different sizes that have high CFM ratings and will test those for noise and flow, then use a resistor substitution box to find a resistor value that will slow it down to a nice quiet level while still moving adequate air. In some cases I've used a thermal switch attached to a heatsink bridged by the dropping resistor so the fan runs quiet until the temps get high then the thermal switch shorts the resistor and runs the fan full speed. Typical resistor values have been between 10 and 20 ohms and a 5w resistor should be fine with most fans 4" or less.