Tips
The short answer: Aim the antenna in the direction of the transmitter you want to receive.
Congrats on your purchase. Assuming you are trying to receive something other
than broadcast(ie, FM radio or Television), you should mount your antenna vertically,
such that the elements are in an "up/down" configuration.
Next, you should get a sense of the compass heading between the location
you intend to mount the antenna and the transmitter(s) you want to receive,
and point the antenna in that direction. If you are unfamiliar with this kind of antenna, it is pointed by aiming the shorter elements in the direction you want to receive.
At the end of the day though, it's best to muck around a bit back and forth, checking for the best signal level. The compass heading is just a rough guide, the real criteria is your received signal strength.
As far as terrain obstacles goes, I'll defer to others, but if you have no received signal because
of a mountain for example, this may not be doable. But go for it, you won't really know
what kind of signal you can get until you try.
One other tip, especially at higher frequencies (UHF and above, that is 400mhz and up) try
avoid having the antenna aimed through foliage. Basically, if the antenna were a rifle, you want
it to be "shooting" through clear air and not hitting leaves or other obstructions like rooftops etc.
AIming an antenna through foliage can seriously decrease the received signal.
Good Luck,
JB