Oldglide is correct in what he is stating... the golden rule is made up of many considerable factors and he describes all of the basics. I follow some GOLDEN RULES when it comes to my scanner antenna / coax / reciever combinations too, starting with "quality shielded coax" to help keep the signal strong between the antenna and the receiver. I would like to add a few more considerations when planning an antenna installation. The following is a portion of my golden rules guidelines when laying out an installation for myself, as I do not do this on a professional level, I do try to follow professional level standards. This gameplan has always worked well for me and it may work well for others.
Signal should and will remain strongest when traveling thru the shortest distance of coax, with the antenna mounted safely and securely at the highest elevation possible, therefor, try to place your antenna (especially if outdoors) close to the reciever, using the shortest run that you can... outdoor obstructions taken into consideration, as high as you can safely to complete the install.
Quality connectors (only sometimes expensively priced) should always be used, with minimal couplings and elbows, and try to eliminate joining two or more coax cables into any antenna cable run... the more connectors and elbows, the greater the loss of signal strength at the receiver. Poor grade connectors and ill-fitting connections lead to signal loss. End connections should, for the most part, be shrinkwrapped whenever possible for strain relief.
Height is a key factor in my rulebook... its a priority to be taken seriously. Baring outdoor obstructions, reach for the sky... as they say "the sky's the limit" but limitations may be present. Use sturdy mast or mounting platforms whenever possible to ensure a safe mounting. I recommend guy wires for high wind and storm prone areas, to be used as recommended by the mounting type manufacturers specs. Along with height, comes the posibility of lightning strike and static charge... ground your antenna system properly for safety.
Be picky... spec out an antenna that will do the correct job, as there are many choices in the market place. Don't be shy... as questions on the RadioReference forums to gain knoweledge. Like Oldglide stated, DO A BIT OF RESEARCH HERE... once your install is complete, you do not want to tear it all down to perform a "do over" project.
Always disconnect the antenna coax from your receiver prior to approaching storms... it just might save your receiver from disaster.
The entire build can become costly, and I suggest saving some money on the side for such a project, as you continue to do research. Just because you see the expenses adding up, is no time to stop and cheat yourself of the quality of some of the materials out there in the marketplace. ALSO, expensive does not always mean better... shop around for that good quality coax and antenna... there are always sales, to be found in many places. Make a list of mfr's part numbers, of the items you feel are best suited for your needs, then go on to track down the best prices for those items. A materials shopping list or check-off sheet will come in handy.
Remember to ask for help from a friend... antenna installations are not always easy. Especially when footing a mast or working on a roof-top. And, someone may be needed as a runner to pass up those required hand tools that you forgot to bring up with you...
I have followed these steps when planning out my personal installs at home, and they have brought me great results. I couldn't be more pleased with my outcome. I currently monitor VHF , UHF, and 800mhz trunked systems on my home scanners... I own several discones and yagi style directional antennas... remember, I am not a professional, therefor, results may vary.
PS I believe that increases in performance can be made by purchasing the best possible quality materials, no matter what the expense. Do your homework, shop around, and try to keep with-in your rational budget or expense limitations. HAPPY MONITORING !!
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