Can I ask a practical question at this point?
Now that the competition has already beaten Uniden to the NXDN "punch", what harm would there be if Uniden were to announce they are working on NXDN? None, right? So why all the secrecy?
Just tell us already if you are or arn't. There is no competition left to "tip off".
Phil
I think you raise some excellent points here Phil, as does wbswetnam in his original post. I too find it hard to understand Uniden's logic.
I can think of 3 potential customer sets here:
1. Those who have already bought a BCDx36HP, and would decide on buying a NXDN upgrade or not if/when it were released.
2. Those who can't wait for a NXDN scanner, and so go off and buy a Whistler TRX.
3. Those who want NXDN, but are prepared to wait a bit or are unsure about the 'features' you do/don't get by buying a Whistler.
Uniden probably care least about those in (1) as they've already made the bulk of their money on the original sale: if NXDN ever arrives, they will make a bit more money off us if/when they release an upgrade. They have already lost sales to those in (2), and will continue to do so the longer there is no news on NXDN. If they announced NXDN was being worked on they could at least influence those in (3) from not becoming Whistler customers instead of Uniden customers.
These are not cheap scanners that everyone can afford, in a niche hobby, so there is a very limited market to capture. The only logical marketing reasons I could see for not releasing information is that they're not working on it at all but don't want to scare off the folks in the (3) camp from buying Uniden in the forlorn hope NXDN features would turn up at some point. Or maybe their software guys have no clue how long it will take to develop/test NXDN, and just don't want the hassle of customers asking 'when' instead of 'if' and 'when'?
Will this post/thread will make any difference to Uniden's strategy: based on experience, probably not.