Now I have to keep watching that product page to see when more units become available. A similar, although not quite as technically adept as the Blue Tail, is the story of the ATS-25 shortwave receiver. (You can probably see it on Amazon, for those not familiar). Yes, these products are in two different worlds, but there are interesting correlations between price and availability.
Most of my college work was in marketing. The guys at Blue Tail will come up with the right formula once they can get production into higher gear. The age old question goes something like, "Do you want to sell 1,000 widgets at 9.95, or 500 widgets at 14.95?"
Everyone who has ever taken a marketing course has faced that conundrum. Once again, best wishes BTT.