The problem is some of these small shops fail at basic business . For example why spend money on advertisement to try and capture customer and then get bad word of mouth (which spreads like wildfire) because you were unwilling to take a return for example without hitting the customer with a 15% restocking fee.
Yeah you won the battle but you end up losing the war. That 30 dollars you thought you made in "Free profits" ends up costing you tons of customers.
Spending thousands on advertisement to just blow it because of trying to capture 30 dollars from a return is typical penny wise pound foolish mistakes made by plenty of small shops.
Amazon knew how to do it right.
#1 Make purchasing easy
#2 If its not in stock don't say its in stock.
#3 if its not in stock, then don't charge the creditcard for something you do not have in stock.
#4 If its in stock, then ship the product within the business day. None of this ship 5 days later because your on vacation etc..
#5 don't treat your customers like you are doing them a favor.
#6 if the product you sold is not fit for purpose (ie scanner does not do what it says on the box) then return the money, none of this 15% restocking nonsense.
#7 don't resell returns as new, hoping your customer does not figure it out.
Simple rules.
