Heck, for 99 bucks, he can keep the whole enchilada and I'd take just the radio providing it works. I don't need below 28. I'm assuming that it's a straight unmodded or chipswitched 2600, so he figures it doesn't have much value to anyone except amateurs and has to dress it up to peddle it. I'm sure the amateur owner is going to parade his new bought pimpomobile to his club buddies. Yeah, glow in the dark paint is just the touch-up it needs and while he's at it, maybe some of that masculine carbon fiber appearance contact vinyl he talks about in his Roadtalker advert needs to be put on the radio for those manly men amateurs. Wouldn't want to alienate them.
Putting the sarcasm aside. Could you imagine his Roadtalker appear on one of these redneck reality shows in the daughter's rooms? How about a CB for Honey Boo Boo or one in Duck Dynasty? That would be $150 bucks well spent by the production company or rent it from him for a couple of sequences. That would be money well spent and sure to get some ratings milage and a great visual clip. Nothing like re-enforcing stereotypes for ratings.