From the Date base Administrator handbook
Site Names
Tower site names shall reflect the actual site name as used by the system, if known. If the actual name does not reflect the nearest local town or municipality, the name of the nearest hamlet, town or municipality shall be added in parenthesis after the site name; for example, "Big Tall Mtn (Little Teeny City)". Using "Actual Name (Physical Location)" will help prevent confusion when service techs and others refer on air to a site using the official name; giving the actual physical location will aid those with enquiring minds.
If the site name is a well-known feature named on a map, a hamlet/town/municipality name is not necessary.
If the actual site name is not known, the nearest town, municipality or census-designated place shall be used.