KS4VT you've correctly laid out the rules for transmitting into part 90 spectrum. Thank you for posting the specific rules. I haven't researched Part 95 rules yet, but I imagine there is similar wordage for Part 95 rules as well, that would show it's not legal to use a modified ham rig for GMRS, FRS, MURS, and CB. (Edit: See below)
I believe the main issue that a lot of hams face is the interpretation of Part 97.403 which states that “No provision of these rules prevents the use by an amateur station of any means of radiocommunication at its disposal to provide essential communication needs in connection with the immediate safety of human life and immediate protection of property when normal communication systems are not available.”
Some hams interpret this to mean that in an emergency anything and everything goes. They read this rule to mean that if life is at risk, they can use their modified ham transceivers to directly talk to a Fire/Rescue/Police/Part 90 user. The other interpretation is that this rule applies only to Part 97 spectrum, meaning that in an emergency a Technician could use an Extra class ham frequency to get help.
The stance I've had on this agrees with what you've said, if you're in Part 90 spectrum ONLY part 90 rules apply. If you're in Part 95 spectrum, only Part 95 rules apply. Part 97 rules apply only in the Amateur bands. On the other hand, you have those hams that see it differently. That's part of what motivated me to contact the FCC for clarification on 97.403. Here's hoping that I get a response from the FCC.
Legality aside, as it has been laid out many times before, using a transceiver that has been modified to transmit where it's not designed to transmit can cause spurious emissions on frequencies other than the one being transmitted on. Which means using a modified handheld for GMRS or MURS, or your local Volunteer Fire Dept repeater,is a very bad idea. And before anyone jumps on the idea that Part 90 radios are "modified" to use in ham frequencies, remember that 1) Part 90 radios are certified for the frequency spread they cover as opposed to ham gear only being guaranteed within the ham bands, and 2) Amateur Radio equipment does not require FCC type acceptance (there is no Part 97 type acceptance.)
Edit:
Found the wordage for legality of Part 95 transmitters as well:
GMRS: 95.129: Every station in a GMRS system must use transmitters the FCC has certificated for use in the GMRS. Write to any FCC Field Office to find out if a particular transmitter has been certificated for the GMRS. All station equipment in a GMRS system must comply with the technical rules in part 95.
FRS: 95.194 a) You may only use an FCC certified FRS unit. (You can identify an FCC certified FRS unit by the label placed on it by the manufacturer.)
MURS: 95.655 a) No transmitter will be certificated for use in the CB service if it is equipped with a frequency capability not listed in § 95.625, and no transmitter will be certificated for use in the GMRS if it is equipped with a frequency capability not listed in § 95.621, unless such transmitter is also certificated for use in another radio service for which the frequency is authorized and for which certification is also required.
(Transmitters with frequency capability for the Amateur Radio Services and Military Affiliate Radio System will not be certificated.)
There you go. Why it's not legal to transmit out of band with your ham rig

Another long boring post by me!