yes, we know.
negative.
Depends. Cumlatively it adds up significantly over time as lost revenue.
it’s not about what I earn, or what it costs to run the site, it’s about whether or not you see value in paying a couple bucks a month to enjoy an ad-free experience among other things. If you don’t see that value, then I need to do a better job.
again, see above. It’s all about the value that you receive.
in any case, the numbers speak for themselves. Tens of thousands of people are active premium subscribers. They get value out of $2.50/month.
We’re also pretty cool about use of ads… we work hard to keep them relevant and we don‘t implement pop-ups, vignettes, full screen, etc.